79degrees | Brand Identity
79degrees represents a coaching and mentoringprogram, aims to help young adults find their purpose in life and provide them with the necessary clarity to pursue the right path.
The brand identity features an elegant and charming abstract symbol inspired by the connection between the mind and nature, which provides clarity and guidance. The use of an abstract symbol in the logo design effectively communicates the brand's focus on guiding young adults towards finding their purpose in life. The symbol's elegance and charm convey a sense of sophistication and professionalism, which are essential traits for coaching and mentorship.
The brand's key personality traits of philanthropy, loyalty, motivation, and spirituality are also reflected in the logo design. The combination of these traits creates a unique and memorable brand personality that aligns perfectly with the brand's mission and target audience.
Overall, the identity effectively communicates the brand's focus on helping young adults find their purpose in life by providing clarity and guidance through the connection of the mind and nature. It also conveys a sense of professionalism, sophistication, and spirituality, reflecting the brand's core values and personality.
